Industry News
Promotional Products Week Helps Scotland Decide with Voting Referendum Highlighter
Alex Salmond, David Cameron and Alistair Darling were just some of the MPs sent the perfect promotional product to help confirm their support for the YES and NO Scottish referendum campaign. The double-sided highlighter is in red for the UK and NO, and blue for Scotland and YES, and was created by PPW to gauge public interest in the referendum and show which way people plan to cast their vote.
Brand New and Totally Exclusive: PSI FIRST – the Platform for Premieres
Itself still an innovation at last year’s PSI, the PSI FIRST campaign will now become an exclusive platform for premieres for the second time from 7 to 9 January 2015. Fifty companies will introduce their new promotional products for the very first time at the Leading European Trade Fair of the Promotional Products Industry in Düsseldorf – in front of a diverse trade audience, no less.
The BPMA Say Forget the Selfie… it’s Time for the Deskie
The BPMA are looking for desks with character, desks with style, desks that have seen a lot of life and a bit of loving by office workers around the UK.
PSI 2015 on The Up and Up
SENATOR, Promodoro Fashion, MACMA Werbeartikel/Easy Gifts, and Stanley and Stella: the famous names of the promotional merchandise market are set to return to PSI in 2015, further reinforcing the upward trend experienced by the Leading European Trade Fair of the Promotional Products Industry last year.
A.T. Cross to Acquire Sheaffer from BIC
Rhode Island-based supplier A.T. Cross (asi/47520) has entered into an agreement to acquire pen maker Sheaffer from BIC Group, the parent of Counselor Top 40 supplier BIC Graphic USA (asi/40480).
Sourcing City Marketplace Hits New Record
Over 1000 Appointments booked & 4 Weeks Still to Go Sourcing City Marketplace has hit a new record to accompany the…






