New Merchandise World website puts the numbers first

Merchandise World is the trade exhibition for the UK promotional merchandise industry, co-owned by the BPMA and Sourcing City. The first thing on the new home page, after the dates and a countdown, is what happened at Merchandise World January 2026.

Merchandise World January 2026, CBS Arena, Coventry

Planning your visit

The site sets out what to expect before you travel.

• Who is exhibiting. The January 2027 exhibitor list is published on the site. In January 2026, 187 manufacturers and wholesalers exhibited, 30 of them from outside the UK.
• Who gets in. Merchandise World is open to professional promotional merchandise distributors only. End users cannot attend, and anyone who cannot be verified as a distributor on arrival is refused entry.
• Who to bring. Distributor companies brought 2.3 people each on average in January 2026, across sales, administration and management.
• The app and show guide. Event details and networking, on the App Store and Google Play.
• The show floor. A gallery of pictures from Merchandise World January 2026.

Register to visit

Entry is free for trade distributors. Register your team in advance on the website.

Merchandise World, Wednesday 20 and Thursday 21 January 2027, CBS Arena, Coventry.