INDUSTRY NEWS

Web Shops: a smarter way for your clients to order promotional merchandise

Victoria Cotter 3 min read November 6th, 2026

Sourcing City builds and hosts branded Web Shops that distributors run for their clients. Today they serve clients in 14 industries, from builders merchants to online casinos.

Here is what a Web Shop does, what it costs, and why it belongs in your next client conversation.

What a Web Shop is

A Web Shop is an online shop in your client’s branding, carrying a defined range of their merchandise at the prices you set. Their staff log in, choose what they need and order. Every order is placed with you and sent to your dedicated email address.

It suits a client with offices across the UK, one that operates internationally, or one that simply wants ordering to be easier for its team.

The client gets a simple way to order branded items whenever they need them. You get their repeat business arriving as clean, complete orders, with no fresh quote to chase each time.

Running today, in 14 industries

The Web Shops we host today serve clients across these industries:

Automotive Builders merchants
Colleges Construction
Electronics companies Facility services
Garden centres Global real estate
IT companies Online casinos
Retirement care Tool manufacturers
Trade unions Transport companies

The spread is the point. A Web Shop is not a niche product for one kind of client. What these clients share is repeat ordering, and a Web Shop turns those repeat orders into a routine that runs through you. If you have a client ordering through email chains and spreadsheets, a Web Shop is the obvious next conversation. Think about the clients who come back to you every few months for the same uniforms, clothing or branded items. Each of them is a Web Shop waiting to happen.

What your client sees

• A shop in their own branding, carrying only their range
• Multiple price breaks on every product, with dynamic stock levels
• Payment by credit card, purchase order or order reference number
• A checkout in six clear steps, so orders arrive right first time
• Order status updates after every purchase
• Ordering from regional offices, in several currencies, with UK and overseas delivery

What you control

You set the range and the prices, so the commercial relationship stays with you.

• Products and prices, through a straightforward CMS
• Special offers and promotions, whenever you want to run them
• Every order, placed with you and sent to your dedicated email address
• Integration with Promotional Office, if you already run your business on it

Live chat, carriage charges calculated automatically at checkout using rules you set, packaging and bundle discounts, and options for running several shops are all available on top. Web Shops are built on nopCommerce, an established enterprise ecommerce platform.

What it costs

Item Price
Setting up your client’s shop £595 plus VAT
Monthly fee £79 plus VAT

Purple Club membership discounts apply. Ask us for details when you get in touch.

Talk to us about a Web Shop

Every new shop starts with a conversation about what your client needs it to do. Contact Jason Grenham, Sales Director, on 01252 224191 or at jason@sourcingcity.co.uk.

See Web Shops on Sourcing City

More ways to get online

Websites for your own business, and for your key accounts

Skin Sites

Your own trade website in your branding, powered by 95,000+ live products, with every enquiry sent to you.

See Skin Sites

Eco Skin Sites

A trade website carrying only environmentally friendly products, for distributors building a sustainability offer.

See Eco Skin Sites

Top Client Sites

A product search site dressed in a key client’s own identity, so their team finds ideas in a site that looks like theirs and sends every enquiry to you. Ask Jason to find out more.

Sourcing City is a trading name of Dynamic Image Ltd, The Hub, Fowler Avenue, Farnborough, Hampshire, GU14 7JP.

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