ASI Release Study on the effectiveness of Promotional Merchandise

The ASI Ad Impressions (Promotional Merchandise) Study was first launched in 2006 by ASI’s research team to give its members powerful data that proves promotional merchandise is one of the most high-impact, cost-effective advertising mediums available.

Through thousands of live and online interviews with businesspeople and college students in key cities in the United States, Canada, Europe and Australia, the study gauges consumer perceptions of promotional products and how they influence buying decisions; highlights the popularity of key promo product categories by demographic group (such as age, race, sex and gender); reveals the cost-per-impression of top promotional product categories; and shows the cost-per-impression of promotional products compared to other forms of advertising media, like radio, TV and Internet advertising. The study is conducted by ASI annually.

To download the full report click here.