Whats on Your Desk? Findings from the BPMA 2014 Survey

Whilst many business people may not necessarily ‘purloin’ free pens at every given opportunity, a vast majority are capitalising on millions of items of promotional merchandise that are either given to them or freely available, provided by brands and organisations as an integral part of their marketing activities. New survey evidence has shown that almost 9 out of 10 business people had a ‘branded promotional pen’ on their desk.

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ASI Global Study: Promo Products More Memorable and Popular

The Advertising Specialty Institute® (ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among 85% of consumers surveyed. The superior advertiser recall far exceeds other advertising and marketing alternatives, creating a much higher return on investment (ROI) than other forms of media.

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Brandinc US Take Their Expertise to the West Coast

Brandinc’s new location in California is headed by Tad Webster – president and managing director of the U.S division. The team has expanded into several locations across the globe, including Hong Kong, Singapore, Sydney New York, and now Los Angeles.

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New BPMA Chair Announced at the Patrons Dinner in London

On 16th September, BPMA patrons met at the prestigious Carlton Club – the original ‘home’ of the Conservative party in London and was chaired by Member of Parliament Brian Binley. Although this was a formal event, there were still streaks of the Promotional products Rock! theme throughout the evening.

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Record Appointments & VIP Guests at Sourcing City Marketplace

With one week to go, the team at SC Marketplace are delighted that distributor registrations and pre-booked appointments are running at unprecedented levels. Over 1500 appointments are already booked, and history says that the week before the event sees a massive flurry in appointments being made.

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  • ASI Global Study: Promo Products More Memorable and Popular
    The Advertising Specialty Institute® (ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among 85% of consumers surveyed. The superior advertiser recall far exceeds other advertising and marketing alternatives, creating a much higher return on investment (ROI) than other forms of media. more...
  • Outstanding Branding Will Rock you
    To celebrate this years theme that “Promotional Products Rock”, the Outstanding Branding team have placed themselves at the top of the totem pole by professionally producing a hilarious parody video of the infamous ‘We Will Rock You’ by Queen. more...

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