Kingly’s Sustainable Socks Rock: Hug Or Handshake Case Study

We were thrilled to team up with the talented indie band Hug or Handshake, designing custom socks to celebrate their standout performance at this June’s Sofia Live Festival in Bulgaria.

Blending music, creativity, and design, we crafted socks that echo the band’s unique spirit — bold, playful, and unmistakable. Made under our strictest sustainability standards, they’re not just stylish but genuinely responsible.

The band’s reaction captures the impact perfectly:

“The socks are amazing. We really appreciate the logo on the label as well — it’s a really nice touch and makes them look even more premium.”