Sourcing City has become a member of the Global Executive Network (GXN), the exclusive international alliance of senior leaders from the promotional products industry, with Strategy Director Alistair Mylchreest set to lead the Technology panel at the GXN Annual Conference in Kitzbühel this October.

The Global Executive Network brings together CEOs, founders, and senior executives from leading organisations across the promotional products world and adjacent sectors. Sourcing City joins an already distinguished membership that includes PSI and ASI, reinforcing GXN’s position as a premier forum for strategic dialogue and cross-border collaboration.

The membership reflects a broader period of strategic development at Sourcing City, as the platform continues to evolve its proposition for suppliers, distributors, and industry partners across the UK and international markets.

Alistair Mylchreest, Strategy Director at Sourcing City, commented: “Becoming part of GXN is a natural step for us. The opportunity to engage with leading organisations and influential voices worldwide will help accelerate progress and create meaningful value for the entire promotional products community.”

Mylchreest will take the lead on the Technology panel at the GXN Annual Conference, taking place 7 to 9 October 2026 in Kitzbühel, Austria. The conference brings together over 120 senior industry figures for a programme of keynotes, panel discussions, and executive networking focused on the future direction of the global promotional products sector.

Further details on the GXN conference programme and registration can be found at gxn-net.org.

Published on: April 27th, 2026