The Advertising Specialty Institute (ASI)’s Counselor Magazine today unveiled its picks of the industry’s rising stars for 2017 and Outstanding Branding’s Andy Thorne was among the winners. Proclaimed “ASI’s Hot List”, it represents a brave, bold group of industry trend setters that are trailblazing a unique path to success.

ASI’s Executive Director of Editorial and Marketing Services, Michele Bell informed #teamOB of this incredible accolade. “If there was ever an embodiment of the saying, there’s a thin line between genius and bat-crap crazy, it’s Andy Thorne,” says Bell. As Sales and Marketing Director for Outstanding Branding, Thorne’s work has propelled the company forward, touted as one of the fastest-growing global distributor companies in the industry.

Thorne’s creative energy has been the driving force behind the company’s slick, tongue-in-cheek selfpromo videos (go ahead and Google “Outstanding Branding” and “We Will Rock You”, or just watch this!). https://www.youtube.com/watch?v=aWi7SHVtB0w

“This accolade is a tremendous success for not only #teamOB, but in recognition of 17 fantastic years in our industry. It is a reminder that no matter how busy we are, there’s still innovation to be had, new ventures to create and incredible relationships to celebrate” said Thorne.

Thorne has been in the promotional merchandise industry for over 17 years and has loved every minute of it. He considers his dogged determination to be one of his greatest strengths, and has turned a profound fear of failure into an ability to adapt – whether to new technologies or trends – on a dime.

Published on: May 17th, 2017