From Berwick on Tweed to Wick, Scots everywhere, no matter which side they support, have been wearing their hearts, not just on their sleeves but also on their T shirts, lapels, even on their cuffs.Around £0.25 million has been spent by the two sides on promotional clothing , badges or flags, the biggest promotion of budgets ever by BPMA’s estimates.

The image of Prince Harry in a Invictus Games branded polo shirt or jacket was very prominent in the marketing of the event in the press and on TV. The clothing range , developed by leading event merchandise experts Event! Merchandising, was one of the most recognisable visual element of the campaign.

Whilst many business people may not necessarily ‘purloin’ free pens at every given opportunity, a vast majority are capitalising on millions of items of promotional merchandise that are either given to them or freely available, provided by brands and organisations as an integral part of their marketing activities. New survey evidence has shown that almost 9 out of 10 business people had a ‘branded promotional pen’ on their desk.

With one week to go, the team at SC Marketplace are delighted that distributor registrations and pre-booked appointments are running at unprecedented levels. Over 1500 appointments are already booked, and history says that the week before the event sees a massive flurry in appointments being made.

Lance Sergeant Johnson Beharry VC, is the first living recipient of the Victoria Cross in more than 30 years, and he will be talking at SC Marketplace about his inspirational life experiences and how he faced unimaginable enormous challenges.

Both sides of the YES and NO debate for Scottish independence have turned to promotional merchandise to push their message out to voters, which is clearly visible around Scotland and is surrounded with flags, badges and stickers on public display.