Brand Addition, the UK-headquartered promotional merchandise business serving large corporate clients across its offices in Europe and Asia announces today that, effective from 1 January 2016, it has acquired GatewayCDI, a Saint Louis, Missouri, United States-headquartered promotional merchandise distributor.

GatewayCDI, founded in 1988 by Chuck and Susie Fandos, provides corporate programmes and promotional product services throughout the US via its 70-strong team.

Chris Lee, CEO of Brand Addition, said: “Chuck Fandos (President) and Conrad Franey (Vice President) have built a tremendous team that we today welcome into the Brand Addition family. The team at GatewayCDI already deliver amazing products and services in the US and we are excited about bringing our businesses together to offer clients the choice of working with us throughout the US, in Europe and Asia.”

Chuck Fandos, President of GatewayCDI, said: “We’re thrilled to join Brand Addition. With their support, GatewayCDI will be even better placed to develop our business in the US and offer our clients the benefit of a consistent merchandise strategy into Europe and Asia”

The combined business will have sales of circa $120m and 350 employees across 10 offices in the US, Europe and Asia. GatewayCDI will continue to operate under the leadership of Chuck Fandos, Conrad Franey and the current senior management team and will change its name to Brand Addition in due course.

The financial details of the acquisition are not disclosed.

About Brand Addition

Brand Addition is a leading promotional products business focused on providing large corporations with products and services to support their corporate marketing programmes and consumer promotions.

About GatewayCDI

GatewayCDI is a leading distributor of promotional products serving Fortune 500 clients. As a perennial top tier distributor in the industry, GatewayCDI is a recognized leader in products and services that help companies build their brands.

For additional information please contact:

Chris Lee

Chuck Fandos