BDA (Bensussen Deutsch & Associates) have acquired Manchester based Sports Merchandise Global (SMG).

Sports Merchandise Global are the UK’s leading provider of specialist sports merchandise, and were previously part-owned by ORB Group in Glasgow, Scotland.

Jay Deutsch, co-founder and CEO of BDA said; “Combining forces with the leadership of Jonathan Bailey and the great team of people at SMG in Manchester and Paris offices, immediately makes BDA the most prominent global agency and provider of co-branded merchandise for football.”  Jonathan Bailey was  a co-founder of SMG and will continue as managing director.

SMG specialise in working with the Premier League and La Liga including Manchester United FC, Tottenham Hotspur and FC Barcelona as well as governing bodies such as the French Football Federation and British Olympic Association. The football division will be supported in the US by Matt Chavlovich, who recently joined BDA from Major League Soccer (MLS) where he was VP of Licensing and Consumer Products.

The USA founded BDA merchandise agency currently has offices in London, Manila, Shanghai, Shenzhen, and 32 locations in North America. With this announcement it adds Manchester, UK and Paris, France to the growing list of locations.

For more information visit the new BDA website at