INDUSTRY NEWS
Fresh Look, Same Intelligence: Sourcing City News Gets a Makeover
Sourcing City News has launched a brand new website, and we think you're going to like it.
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INDUSTRY NEWS
Promotional Merchandise a Smash Hit at Marketing Week Live
The bpma exhibited amongst 56 members with an eye catching stand that followed on with the theme from two recent end user campaigns, used in the direct mail and at the IPM Awards. “What are…
The bpma exhibited amongst 56 members with an eye catching stand that followed on with the theme from two recent end user campaigns, used in the direct mail and at the IPM Awards. “What are the odds?” was cleverly transformed into a fun and engaging stand, creating awareness for the new bpma Pinterest site, promotional products research and sharing some of the lovely campaign images that have been sent in by members.
The Promotional Merchandise Conference certainly created a buzz and had excellent attendance with Gordon Glenister and various guest speakers over the two days. Seminars included the big debate – Digital v Traditional Marketing – which works best?
INDUSTRY NEWS
Sourcing City Publishes The Merch Ecosystem
Sourcing City has published its second industry white paper: The Merch Ecosystem, a data-driven analysis of where promotional products sits within the broader global branded merchandise economy.
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INDUSTRY NEWS
Three Events, One Direction: What We Learned From Fulfil Engine, FESPA and ILS – Sourcing City
Over the last few months we have attended three very different industry events: the Stahls' Fulfil Engine Conference in the USA, FESPA Global Print Expo in Barcelona, and the International Leadership Summit (ILS) in Brussels.
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