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INDUSTRY NEWS
The UK’s largest promotional merchandise distributor, Brand Addition is to be sold for £60m. The American private equity house HIG Capital is expected to complete the deal this week, selling the business to rival Elysian Capital and the company’s management.
The UK’s largest promotional merchandise distributor, Brand Addition is to be sold for £60m.
The American private equity house HIG Capital is expected to complete the deal this week, selling the business to rival Elysian Capital and the company’s management.
Brand Addition was featured in the 2015 Sunday Times International Track 200, which ranks Britain’s medium-sized private companies with the fastest-growing sales.
The company was bought by HIG from 4imprint for £24m in 2012 and is led by CEO, by Chris Lee employing 300 people throughout Europe, Asia and America.
PPAI has published the first end to end economic impact study of the branded merchandise industry, carried out by Oxford Economics.
Read moreThe British Promotional Merchandise Association (BPMA) is thrilled to announce that tickets are now on sale for the BPMA Annual Awards Dinner 2027, taking place on Wednesday 20th January 2027 at the CBS Arena, Coventry.
Read moreThe British Promotional Merchandise Association (BPMA) is delighted to announce that entries are open for the BPMA Product Awards 2026, celebrating the most innovative, creative and impactful promotional merchandise from across the UK.
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