The bpma exhibited amongst 56 members with an eye catching stand that followed on with the theme from two recent end user campaigns, used in the direct mail and at the IPM Awards. “What are the odds?” was cleverly transformed into a fun and engaging stand, creating awareness for the new bpma Pinterest site, promotional products research and sharing some of the lovely campaign images that have been sent in by members.

The Promotional Merchandise Conference certainly created a buzz and had excellent attendance with Gordon Glenister and various guest speakers over the two days. Seminars included the big debate – Digital v Traditional Marketing – which works best?