Prince Harry was certainly wearing the Invictus Games message on his heart at the closing ceremony of the event.

The image of Prince Harry in a Invictus Games branded polo shirt or jacket was very prominent in the marketing of the event in the press and on TV. The clothing range , developed by leading event merchandise experts Event! Merchandising, was one of the most recognisable visual element of the campaign, and highlights how effective promotional and event merchandise can be in marketing campaigns.

According to this week’s Promotional Products Week campaign run by the British Promotional Merchandise Association, sales of promotional merchandise in the UK are worth £840 million per annum, which is more than the UK champagne industry (£599 million) and the UK designer clothing industry worth (£750 million).

Published on: September 19th, 2014