05 April, 2013 London UK: Initial Rewards, best known for its killer branded merchandise, loyalty point stores and devastatingly handsome staff, is taking to the roads to raise money in the Capital to Coast Charity bike ride.
Ten brave staffers have stepped forward and committed to the 75 mile trek from London to Brighton for a total of 750 miles collectively.

Team Initial is joining over 2000 riders from all over the UK to turn pedal power into vital funds during the Capital to Coast Cycle Challenge for Charity, from London to Brighton, on Sunday, 30 June. Capital to Coast 2013 aims to raise an estimated ?300,000 for two charities: Norwood and the Down’s Syndrome Association.

Team work makes anything more enjoyable. Riding a bike for 8 hours won’t kill us but might make sitting problematic the next day at work.
We can do anything if we have a goal. Doing it for charity makes everyone feel good.
If you would like to support Team Initial in our effort to raise funds, please visit our website here: www.virginmoneygiving.com/team/TeamInitial. We are also accepting training tips and kind words of support in addition to a charitable donation.
Thank you very much in advance.

Published on: April 10th, 2013