18th Annual Advantage Catalogue Launch Takes Place

The Advantage Group made a triumphant return to Sopwell House Hotel and Country Club in St. Albans to celebrate their 18th annual catalogue launch and business awards dinner.

A record attendance ensured a fun, lively atmosphere with Group Member of the Year being picked up by Outstanding Branding. Arcadia Corporate Merchandise and Stay Sourced; the Group’s most consistent award winners, collected Highly Commended positions, whilst Concept Incentives, Mojo Promotions and Willsmer Wagg took the positions of Commended.

Best Catalogue Cover of the Year went to Response Marketing and Best Use of Website to Integral Promotions.

A special recognition award was presented to the newly retired Andy Goffin for his services to the Group over the years. This was presented by long-time friend and group member Gill Thorpe.

On the Supplier side of the Awards, The Pen Warehouse scooped the top prize of Group Supplier of the Year with Adco Products and The Umbrella Company being recognised as Highly Commended. Bizz Badge, Strive Badge and The Sweet People each won the position of Commended.

Day two of the event saw the new Advantage catalogue launched to much acclaim, with many Members and Suppliers citing it the best yet.

The Members meeting also featured a well-received education session by Desk Top Ideas MD Matt Pluckrose, entitled Tech Talk.

A very busy Product Showcase followed the meeting, with over 40 key suppliers exhibiting their ranges, and engaging for meaningful business with the huge complement of Members in attendance.

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