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INDUSTRY NEWS
Haptic advertising is appealing and impresses: That is the résumé of the HAPTICA® live ’15, which took place at the Palladium in D-Cologne on March 25, 2015. The third edition of “Experiencing Haptic Advertising” attracted 1,299 visitors, an increase of around 35% compared to the previous year (959 visitors).
Haptic advertising is appealing and impresses: that is the résumé of the HAPTICA® live ’15, which took place at the Palladium in D-Cologne on March 25, 2015.
The third edition of “Experiencing Haptic Advertising” attracted 1,299 visitors, an increase of around 35% compared to the previous year (959 visitors).
The aisles were already crammed full during the first two hours – an interested and qualified audience comprising of marketing decision-makers and buyers, advertising agencies and promotional products distributors led to happy faces among nearly all of the exhibitors.
As such, the one-day event that focuses on a wide range of haptic advertising themes has recorded an increase in attendance for the last three years in a row.
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