Desktop Ideas Ltd, part of the New Wave Group / Intraco Trading bv, is pleased to announce its partnership with Philips Consumer Lifestyle to sell and distribute Philips consumer branded products in the UK and Ireland promotional market.

Kaoru Inahara (Director Loyalty & Incentives, Philips Consumer Lifestyle) “We have chosen Desktop Ideas for the UK market as a partner, based on their demonstrated experience, successes in the promotional market, and established distribution network of clients throughout the important UK market. New Wave/Intraco Trading bv / Desktop Ideas are highly respected in this market with a strong portfolio of brands, to which Philips would be a great fit. In addition, their solid experience in selling electronic gadgets in the UK has been accumulated over 12 years, and we feel there is also a strong fit in terms of innovation & design vision”.

Matt Pluckrose (MD, Desktop Ideas Ltd ) ” we are delighted to be representing Philips in the UK market and feel the experience within the DTI team will enable us to add value for our distributor clients whilst enabling them to offer a range of “A” brand products on which they can make a good return on their investment.

Published on: July 11th, 2011