The first ‘BPMA Design Innovation Award’, sponsored by 3M, has been won by Andrea Pisa, a design student at Brunel University. The Competition challenges UK based undergraduate design students to create a new product idea for the promotional merchandise industry. Launched by the bpma, the annual competition seeks to create new British designed products for the promotional market, and to focus UK design students on the large and thriving UK promotional industry that will be largely unknown to them. Winning designer, Andrea, created an easy to use bag lock that requires two hands to open it & included a large branding area. BPMA director general Gordon Glenister was delighted with the first Design Innovation Award, and commented “I am always fascinated by the design talent this country has to offer and was particularly excited to receive over 120 entries for this first year award. Any industry needs fresh innovative ideas and lateral thinking and some of the products we saw have definite commercial application.”

Published on: August 16th, 2010