The second Merchandise World was the largest promotional merchandise exhibition in the UK during January. The event was held in The Wing at the prestigious Silverstone Racetrack, which is the iconic building that also houses the pits for British Formula 1 Grand Prix below the exhibition halls.
The two days were busy from start to finish as 1019 visitors met the 172 exhibitors. A strict visitor policy was enforced to ensure that only quality professional distributors were admitted to meet with the exhibitors.
A high number of business leaders, together with their front-line teams attended to see the latest and hottest promotional products for the coming year, as well as to discover the Merchandise World Promotional Product Award winners.
Richard Pettinger, of Ignite Incentives Group commented; “Just returned from Merchandise World, from what is now clearly the premier industry show in the UK. So good to see all the top suppliers coming together and fantastic to see the response from quality visitors turning out in large numbers and bringing so many of their sales teams. I don’t think I have ever seen so many of the top distributor companies in the one place! Couple that with some really interesting seminars and we have a magnificent new addition to the calendar. Well done to all involved for superb organisation.”
Attention to detail was evident throughout; from the ‘Here to Help team’ assisting exhibitors bringing in boxes and stand fittings, the free breakfast, lunch and drinks for everyone, ‘Mobile Tea Trolleys’ providing exhibitors with free hot drinks and snacks throughout the day, a useful App, and even free pick n’mix sweets for the day and journey home!
Merchandise World is a unique concept which combines a traditional exhibition, a networking event and (optional) appointment booking.
Exhibition organiser Ella Long said; “Our expectations were high, and based on the fabulous feedback we got from visitors and exhibitors alike the event surpassed everyone’s expectations. What could be better than quality visitors spending time with quality suppliers, that simply means great business opportunities for all.”
Exhibitor, Phil Roberts of Fanela said: “Merchandise World was the best show I have personally done, and I have been in the trade many years. Each day was exceptional – lots of clients / potential clients to see and all of good quality. There was a real buzz about the whole event and the organisation was faultless.”
The next Merchandise World will take place on the 12th September 2018 at the brand new Farnborough International Exhibition Centre (www.farnborough.com). This will then be followed by another Merchandise World in The Midlands next January 2019.
About Merchandise World
Merchandise World is a unique concept which combines a traditional exhibition, a networking event and optional appointments. The event is for all sales & administration teams, management and directors from professional distributor companies from across the UK & Ireland.
Our invited visitors can choose to see the latest and hottest products from the industry’s top suppliers in a traditional exhibition format, or hold business review meetings by appointment in a Conversation Area on an Exhibition Stand, or on a Conversation Pod. There is no limit on the number of company personnel able to attend from any invited distributor company.
The entire UK promotional merchandise market spend is in excess of £1Billion. Merchandise World has tremendous support from the industry and over 1000 professional distributors attend the event.
Merchandise World is held twice a year in the key seasons: January (The New Year) and September (The Peak Season) which are the perfect times for professional distributors to see new products, to be reminded of top sellers, to discuss trading plans and to discover new opportunities.
Merchandise World is jointly owned by the BPMA and Sourcing City following the merger of The BPMA Show and Sourcing City Marketplace in 2017. Professional distributors are invited whether they are BPMA Members, SC Customers or not.
Published on: February 7th, 2018