It is felt that the industry requires two major events a year, with January in The Midlands and the September Peak Season in the South of England. Farnborough has been selected for September for Four Key Reasons:
• The South of England represents over half of the entire UK market spend with a value of over £0.5 Billion, it also has the greatest number of distributors and they are highest average value distributors in the UK.
• Historically, the largest distributors have travelled not only from the south, but also from all corners of the UK to be at events that have previously been held in Farnborough.
• September is a one-day event for both frontline teams and business leaders from professional distributors and the visitor numbers are expected to be very significant after the major success of Merchandise World in January.
• The brand-new Farnborough Exhibition Centre is well located with good transport links for distributors arriving from all over the country.
It is interesting to note that well over half of all distributor visitors to Silverstone in Jan 2018 were from the South of England, and they far outweighed any other region. The South of England visitors were also by far the highest region in terms of spend, these visitors represented 62.7% of the market spend in the hall with a spend value of £344m.
It would be a fair assumption that these, and even more Southern Distributors will visit Farnborough as it is nearer to their offices. Also, the transport links are much better than Silverstone, so a good number of national visitors are also expected.
Farnborough will be good for your business, and we hope to see you there!
About Merchandise World
Merchandise World is a unique concept which combines a traditional exhibition, a networking event and optional appointments. The event is for all sales & administration teams, management and directors from professional distributor companies from across the UK & Ireland.
Our invited visitors can choose to see the latest and hottest products from the industry’s top suppliers in a traditional exhibition format, or hold business review meetings by appointment in a Conversation Area on an Exhibition Stand, or on a Conversation Pod. There is no limit on the number of company personnel able to attend from any invited distributor company.
The entire UK promotional merchandise market spend is in excess of £1Billion. Merchandise World has tremendous support from the industry and over 1000 professional distributors attend the event.
Merchandise World is held twice a year in the key seasons: January (The New Year) and September (The Peak Season) which are the perfect times for professional distributors to see new products, to be reminded of top sellers, to discuss trading plans and to discover new opportunities.
Merchandise World is jointly owned by the BPMA and Sourcing City following the merger of The BPMA Show and Sourcing City Marketplace in 2017. Professional distributors are invited whether they are BPMA Members, SC Customers or not.
Published on: February 19th, 2018