Promotional products “to go” and networking area: at PSI 2014 not only the exhibition halls as such will be the visitor attraction. The entrance area will also be a core element of the trade show experience at Europe’s largest promotional products show to be held in D?sseldorf from 8 to 10 January 2014. With its new Mall at the North Entrance, PSI proves the central industry platform, and a hotspot for trends and novelties even outside the halls.

 

Product presentations line the visitors’ path into the halls. The Product Avenue offers plenty of promotional products to take away. This is also where the PSI trade show bags, for the first time packed full of product samples only, are distributed. Giant-sized welcome banners advertise the product premieres at the exhibitors’ stands. Here the industry can stage a perfect appearance and attract the first customers.

 

The right atmosphere can be found in the entrance area which will be converted into a stylish lounge with seating and background music. Free coffee and snacks are waiting to welcome visitors. As a result, the Mall will also become a networking area.

 

Talks can be continued here even after the trade show has closed for the day. Starting at 5 p.m., the North Entrance will be the setting for the evening event under the motto “PSI After Work – meeting, talking, celebrating”. This event will take the place of the former PSI Night at the D?sseldorf “Nachtresidenz” club. Now it is possible to socialise with customers without any detours immediately after the trade show. Lounge furniture, free snacks and drinks and a DJ set the party mood. There will also be the Pernod Cocktail Bar and the elasto-form Beer Bar. PSI After Work will take place in the evenings of the first and second day of the show. And it is also open for a wind-down together with colleagues and customers after the close of the trade show on Friday afternoon.

Published on: January 1st, 1970