Turn festive finishing touches into plantable campaign pieces – Sow Easy
A promotional campaign is often remembered for its small details as much as its main gift. Sow Easy’s seeded paper range allows distributors to turn some of those finishing touches into items recipients can plant after the original event or gifting moment has passed.
The paper is made from post-consumer material and embedded with wildflower seed. After use, it can be soaked and planted in soil, creating a second stage to the campaign.
Four formats provide particularly useful routes for Christmas events and seasonal gifting.
Seeded Paper Wine Bottle Tags can add a branded message to bottles included in hospitality campaigns, hampers and festive gifts.
Seeded Paper Coasters can be incorporated into table settings, meetings and events before being taken away and planted.
Seeded Paper Shapes provide a more visual option, allowing the chosen stock shape to support the campaign theme.
Seeded Paper Wristbands give festivals, parties and corporate events another plantable item to consider in place of a conventional disposable band.
Each product can carry full-colour branding within the recommended print coverage, with planting instructions explaining what the recipient should do next.
The print approach is particularly important with seeded paper. Coverage is controlled to protect the plantable material, so artwork should be considered early rather than simply transferred from a conventional printed product at the end of the process.
For distributors, starting with the application is the simplest route. Once Sow Easy knows whether the item will be used on a bottle, table, guest wrist or as a themed shape, the appropriate paper weight, format and print specification can be recommended.
Explore the range and request seeded paper samples and discuss the intended application before client artwork is finalised: https://soweasy.com/corporate-christmas-gifts-giveaways