The German Design Council honour pioneering German brands and brand developers with the German Brand Award: TROIKA was honoured in the category “Industry Excellence in Branding” for 2016.
The first order of business for all of the companies was to survive the challenging nomination process and earn a chance to win over the independent panel of brand experts from a variety of disciplines. The German Design Council, which was founded as the result of a resolution of the first German Bundestag and celebrated its 60th anniversary in 2013, received some 900 submissions for the German Brand Award 2016.
The award is given to honour successful brand management. TROIKA was honoured in category number 2, “Industry Excellence in Branding”, in the subcategory “Consumer Goods”.
Liudger Böll, Managing Director of TROIKA, said: “Ever since the company was founded in 1992, establishing TROIKA as a brand for “gifts that bring joy” has been the guiding principle behind our thoughts and actions. This award is further confirmation that our focus on innovative small products with outstanding design and functionality is the right strategy for the future.”
Troika is represented in the UK by Purple Zebra Products (email@example.com)
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Published on: June 29th, 2016