Total Merchandise has announced the appointment of a new Head of Sales.

Fouad Hassan, previously Head of Sales at companies including Radius Payment Solutions, Rapid Electronics and Clearlybusiness (a subsidiary of Barclays Bank), will be joining the Total Merchandise team at its Colchester-based HQ from this week.

Bringing with him a wealth of insight and experience, Fouad will be in charge of overseeing the company’s fast-moving Sales team. He will be responsible for improving and motivating sales capability and performance, improving sales processes and optimising sales channels and routes to market.

The newly-created role has been established in response to Total Merchandise’s continued and rapid growth. The last 12 months has seen the business expand its workforce to almost 40 people across departments including Sales, Products, Technical, Marketing and Accounts.

The Essex-based business also celebrated a milestone birthday earlier this year. September marked 15 years since Jason O’Connor, David Stoddart and Michelle Rae Stoddart launched Total Merchandise into the industry, with all three still at the beating heart of the organisation.

Speaking about Fouad’s appointment, co-founder and Sales Director Jason O’Connor commented: “We’re excited to welcome Fouad to the Total Merchandise team. It’s an exciting time for him to join the business, and with his years of background and extensive experience, we can’t wait to see what he will bring to the company”.

Fouad adds: “I am thrilled to be joining Total Merchandise at such an exciting time in the evolution and growth of the business. I was attracted to this opportunity as a result of the company’s relentless focus on our customers, through best-in-class supply chain, exceptional service delivery and utilising technology as an enabler”.