The Galpeg Associate programme continues to attract leading industry names, with Theo Bell launching his new company, Merchandise Europe, based in Battersea.

After spending 11 successful years at Staples Promotional Products, Theo now wishes to develop his own brand by taking advantage of all that he has learnt over the past decade and moving his career to the next level.

Theo will focus on developing major accounts,which he believes can best be achieved through the Associate programme, taking advantage of Galpeg’s first- rate supply chain, operational, administrative and financial resources.

Theo commented ‘I knew I wanted to start my own promotional products business, and after searching, it became clear that Galpeg ticked all the boxes. A key objective was to be able to continue to service the type of accounts that I have become accustomed to and to develop my own brand,which is all possible through the Associate Programme.’

Paul Green of Galpeg commented, ‘I think it’s great news that Theo has decided to come on board. Merchandise Europe has great opportunities and it adds huge credibility to the Associate programme, considering his background and what he has left behind. He can see the potential, as can I of where we are going to take the Associate programme – the only way is up.’

Published on: March 13th, 2014