As the sun comes out and picnic season gets into full swing, The Sweet People are encouraging brands to take advantage of International Picnic Day on 18th June, a global celebration of good food, great company, and the joy of the outdoors.

This year, The Sweet People has launched a trio of picnic-perfect products designed to help companies connect with clients and colleagues in a fresh, feel-good way. Each gift box is filled with delicious treats, fully brandable, and ideal for summer promotions, outdoor events or seasonal appreciation campaigns.

First in the line-up is the Carry Box – Picnic Edition, a bright and cheerful box of sweets that’s as fun to receive as it is to open. It’s designed to be lightweight and travel-ready, making it the perfect promotional partner for picnics, giveaways, or staff surprises.

Next is the Eco Handle Box – Afternoon Tea, offering a nostalgic nod to the classic British picnic. Sustainably packaged and beautifully presented, this box is filled with teatime favourites and is ideal for businesses looking to blend tradition with eco-conscious values.

Finally, the Prosecco Summer Gift Box brings a touch of sparkle to the celebrations. Inspired by everyone’s favourite summer fizz, this premium gift combines indulgence with elegance, creating a memorable brand experience for clients and teams.

“With more people valuing thoughtful, tangible moments, International Picnic Day is the perfect opportunity for brands to show appreciation in a fun, seasonal way,” says Ashleigh Clarke, Head of Sales & Marketing at The Sweet People. “These gift boxes are designed to help businesses spread joy, spark conversation, and make a lasting impression.”

All products in The Sweet People’s picnic collection are available with low minimum order quantities and custom branding options, making them perfect for summer campaigns of all sizes.

To explore the range or request a sample, visit: https://www.thesweetpeople.com.

The Sweet People – Feel-Good treats.

Contact Information

+44 (0) 1525 371 371

Published on: May 23rd, 2025