After 18 years as the well-known Liquid Lens, the company that specialises in confectionery merchandise is changing its name to ‘The Sweet People’.

If you’re already a distributor for Liquid Lens, you have probably already seen the gradual branding change that began earlier this year, but from the 1st October, 2016 the new name, look and domain,, will become official.

“We now completely specialise in sweets so the name change makes a lot more sense to our customers,” commented Mandy Hastie, Sales and Marketing Director at The Sweet People (formerly Liquid Lens). “We will also be expanding into Europe next year so felt we needed a name that really reflected what the company is today.”

The Sweet People are keen to let their loyal customers know that nothing from their range will be discontinued and that the new name simply echoes their focus on branded gourmet confectionery products.

As the only BPMA Charter supplier of confectionery merchandise in the UK, the company has significantly developed its catalogue of sweets over the past few years and has introduced many new options to cater for all tastes and dietary requirements – the most recent being their Goody Good Stuff Koala Bears.

“As more and more people seek natural alternatives, we think these koalas will appeal to many health and animal conscious sweet-lovers – and they taste fantastic,” added Mandy. “As a celebration of our new look, name change, and our new range of ‘free-from’ sweets, we’re giving every reader a free 10g bag of Goody Good Stuff sweets with this magazine.”

Made with real fruit juices and natural colours, these mouth-watering little gummies are gluten free, dairy free and suitable for those on vegetarian, vegan, halal and kosher diets. They’ve scooped a whole bunch of awards, attracted many celebrity fans, and are now the No.1 selling sweets in Planet Organic and Wholefoods UK stores!

To get your hands on some branded samples from The Sweet People’s extensive range, just visit