Staged at the inspiring Sheffield’s Millennium Gallery, branded merchandise distributors Steel City partnered up with the Promotional Showcase to present The Steel City Promoshow ‘16.

The only promotional showcase of its kind in the South Yorkshire area proved to be a roaring success, with over 130 business guests flocking to the event from as far away as Nottingham and Leeds. Clients were queueing to get in to the exhibition which showcased thousands of innovative promotional ideas from 29 selected branded merchandise suppliers.

Guests were treated to a goodie bag full of branded gifts as well as live product demonstrations, pick a mix sweets, an escape game and three different marketing seminars which ran throughout the day.

“To have the support and advice from Gerry and the Promotional Showcase Suppliers has been invaluable in creating an unforgettable exhibition showcasing the very best the industry has to offer” said Jenni Burton Marketing Executive at Steel City.

Gerry Thomas of Plastech Print said that the Steel City Promoshow was “probably the most successful end user show I have helped to organise.” Jackie Thomas of Ad Products added, “What a great day! Amazingly well organised, which would have all been pointless if you hadn’t got the numbers through the door, which you definitely did.”

Attendees were equally positive about the day: “I thoroughly enjoyed being with you, your colleagues and suppliers: a well thought out, relevant event”, “It was such a good event, you should be proud of your achievements”, “I was able to gain valuable insight and recommendations.”

“With over 300 enquiries, the show proved a great way to interact and show our clients a diverse mix of promotional products face to face” said James Biggin, MD of Steel City. “Clients left feeling inspired for their marketing campaign.”