The Purple Holding Company (UK) Ltd Incorporating The Purple Company (UK) Ltd
and Hatton Textiles International Ltd. Announce Appointment of new Managing
Director.

Exeter, 1st December 2025 – The Purple Company is pleased to announce the
appointment of Sim Shalom as the new Managing Director, effective 1st January
2026. With over 35 years of experience in the promotional merchandise industry and
having worked at The Purple Company for the last 5 years, Sim brings a wealth of
knowledge and a fresh perspective to the role. Prior to joining The Purple Company he
held a senior leadership position with one of the largest European manufacturers of
promotional drinkware & other merchandise items.

“We are excited to welcome Sim to the senior team,” said Robin. “He brings a strong
track record of leadership, strategic thinking, and industry knowledge that will help us
build on our momentum and continue delivering value to our customers, partners, and
stakeholders.”

Under Robin’s leadership for the last 21 years, the company experienced sustained
growth, innovation, and industry recognition. He played a pivotal role in shaping the
strategic direction of The Purple Company, overseeing major milestones including the
purchase of Hatton Textiles in 2006 and The Silk Group in 2015.

Robin will now take up the position of Chief Executive Officer, retaining his position as
Head of the Board of Directors; overseeing the strategic direction of the company. He
comments further that “I am incredibly proud of what we’ve accomplished together so
far, and am confident the company’s future continues to be in excellent hands.”

This transition reflects The Purple Company’s ongoing commitment to excellence and
long-term growth.

Published on: December 10th, 2025