The Power of Marketing – Exceptio

We’ve all heard of the magic target of achieving ‘10,000 steps a day’, and whilst any increase in exercise helps improve health, did you know this figure is actually based on a marketing campaign with the number selected only because the Japanese character for 10,000 (万) looks like a person walking.

Why not spread the word and help people reach their step target in your bespoke branded socks? For enquiries or collaboration, contact us at mailto:enquiries@exceptio.co.uk

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