Sourcing City is proud to announce the launch of our AI Search Beta – a game-changing leap in technology designed to make product sourcing faster, smarter, and more intuitive than ever before.

For years, the industry has relied on specific keywords to find the right products. But as every distributor knows, sometimes the “perfect item” is hard to describe in just two or three words.

Our new AI Search Beta allows you to search the way you think.

Search Like You Speak

The core of the new Beta is Natural Language Processing. This means you no longer need to wrestle with filters and specific tags. Instead, you can type complex, conversational queries directly into the AI search engine.

Whether you’re looking for “ Desktop stationery sets made from sustainable cork or bamboo for a high-end, natural look” or “ Unique, tech-focused gifts for a software developer conference with a ‘future’ theme) the AI understands the context of your request and scours our massive database to find the best matches in seconds.

Your New Brainstorming Partner

We’ve all been there: a client sends a vague brief, and the creative well has run dry. The AI Search isn’t just a tool for finding what you know you want; it’s a tool for inspiration. By entering a theme or an event type, the AI can suggest product ideas you might not have considered, helping you win more pitches with your clients with some extra creativity.

See it. Upload it. Source it.

Perhaps the most “sci-fi” addition to the platform is our new Image Search functionality.

Have you ever seen a product at a show, or had a client send you a photo of a competitor’s item, and then spent hours trying to find the supplier? Now, you can simply upload that image directly into Sourcing City. Our AI analyses the visual data and instantly identifies the closest product matches available across our full product range.

Built for the “Engine Room”

This rollout follows our recent celebration at the BPMA Awards, where we saw 5 out of 6 ‘Distributor of the Year’ winners using Sourcing City as their primary sourcing tool. We are committed to ensuring that the UK’s distributors always have the most advanced technology at their fingertips.

How to get involved

The AI Search is currently in Beta, meaning Sourcing City users can try it out right now.

👉 Look for the purple AI Search button on the right-hand side of your homepage.

We want your feedback! This technology learns and improves with every search, so dive in, try your most complex briefs, and let us know how much time it’s saving you!

Published on: January 26th, 2026