On Wednesday 25th to Thursday 26th June, the BPMA and over 40 BPMA members represented the promotional products industry in the Personality Zone at Marketing Week Live.
The exhibition, which showcases different dimensions of the marketing mix, took place at the Kensington Olympia, usually attracts over 13,000 marketers over the 2 days.

The BPMA stand was ‘rocking’ and the team were busy flying the flag for promotional products, pushing the message to visitors that Promotional Products delivers results through a vibrant theme that will be continued in September, Promotional Products Rock. The stand had lots of exciting things going on to engage the marketers including a Guitar Hero competition, a guess the Deskie challenge and a photo op with Freddie Mercury!

Students from Brunel University also attended the show to talk to visitors about the BPMA Student Design Innovation Competition and the designs that they had personally created. There was also a visitor’s choice award which student Cara O’Sullivan won with the Hand Hygiene Card Holder.

Two awards were presented during the first day with Gemaco winning best stand and Touch of Ginger winning best presented product.

Nick Andrews from Gemaco said:

We are proud to have won the best stand award at Marketing Week Live. We aim to create products that leave a positive lasting impression for our clients’ customers – just as we hope our stand has for those who visited us this week. The recognition of the work put in by the team to create a fun and interactive space, spurs us on to come up with something even more enticing for 2015. We look forward to seeing you there!

Adam Cash from Touch of Ginger added:

‘We reckon presentation is everything when it comes to promotional products…so it’s good to gain recognition from the BPMA for our stand design at Marketing Week Live 2014. Hope to do it again next year!’

As well as this, the Personality Zone exhibitors had lots of entertaining experiences going on within their stands, BTC Group had a taste test going on asking visitors to decide whether they were drinking filtered or unfiltered water. Samurai Incentives & Promotions were giving away free beer at their stand to thirsty visitors and the team at Somebody Else had all sprayed their hair blue.
Dawn Koffler from Redbows Said:

We had an amazing show and reckon we reached over 1500 contacts in two days judging by our lead scanner and giveaway stock. Thanks to the BPMA Team and Gordon for making this show the best ever.

Gavin Mooney from IGO Post added:

A great show, thank you to the BPMA for the support during the show. It was great to see all in our industry manning the stands with pride and giving our industry pride of place amongst the marketing mix.

Paul Macdonald, Portfolio Director at Centaur said:

Once again the promotional merchandise part of Marketing Week Live contributed significantly to the success of another jam packed event.
This year the BPMA part of the Show was labelled ‘Personality’ and it certainly lived up to its billing. Thousands upon thousands of marketers flocked to see how BPMA members could help them achieve brand and campaign stand out and how merchandise works in unison with other marketing disciplines.
The whole area was one of colour, laughter, business and energy with everyone having a thoroughly enjoyable time.

A special thanks to the Carole Group, Impression Europe, Adco Products, High Profile, Senator Pens, The Electric Incentive Company, Desktop Ideas, Vibe Audio and Laser Crystal for supporting us with prizes and products to give away at the BPMA stand.

The BPMA will be back at Marketing Week Live next year.

Published on: July 4th, 2014