You have the industry’s most convincing data right at your fingertips. Best of all, it’s free and it’s literally one click away: ASI’s Global Advertising Specialties Impressions Study.

The message is as simple as it is powerful: Promotional products provide low-cost advertising that actually makes consumers feel good about advertisers. To convince even your toughest clients to spend their marketing dollars on promo products, tell them:

– Promo products deliver commanding advertiser recall among an average of 82% of recipients in every international city ASI surveyed.
– Promo products can increase sales and brand exposure.
– Promo products deliver a bigger, more memorable bang for the buck than most other forms of advertising.

And, to sell your clients on the creativity of our industry, share our ad study videos:

Click here for a catchy YouTube video that promotes the worldwide appeal of promo products.

Click here to watch our dog-friendly take on The Office. (Inspired by the ever-growing pet craze, a huge segment of our industry.)

Download the study and the handy, cool-looking graphics you can share on sales calls by visiting www.asicentral.com/study. Pass the data, the facts, the graphics and the videos along to your co-workers and clients and encourage them to spread the word. Promo products work!

Published on: March 23rd, 2011