COMPANY NEWS

Swanky Socks Donates More Than 290,000 Pairs to People Experiencing Homelessness

Victoria Cotter 2 min read October 2nd, 2026

Australian retail sock brand Swanky Socks is continuing its international expansion while staying true to the purpose at the heart of the business: creating quality socks and giving back to the community.

The brand has now donated more than 290,000 pairs of socks to support people experiencing homelessness in Australia and the United Kingdom, making community support an enduring part of its growth.

 

Swanky Socks’ approach is grounded in the belief that everyone deserves the comfort and confidence that comes with a quality pair of socks. Giving back has always been central to the brand’s journey, and as the business grows, so does its opportunity to make a difference.

 

Of that total, 50,000 pairs were donated to Australian charity GIVIT, helping provide essential items to people who need them most. In the United Kingdom, Swanky Socks also supports ShowerBox, extending its commitment to people experiencing homelessness.

 

“Thanks to Swanky Socks, people accessing these services will also receive a beautiful, warm pair of socks which creates a sense of dignity and belonging for the recipient,” GIVIT ACT Engagement Officer Kristi Clark said.

 

“As we grow Swanky Socks globally, giving back remains a personal priority for me. A fresh pair of socks might seem like a small thing, but for someone experiencing homelessness, it can offer comfort and dignity. I’m proud of what our team has contributed, and I want our community impact to keep growing alongside our business,” said Dorry Kordahi, CEO and Founding Partner of Swanky Socks.

 

Alongside its give-back program, Swanky Socks continues to grow across Australia, New Zealand, the United Kingdom, Europe and North America. Its retail expansion includes its launch on THE ICONIC, bringing its collections to a wider audience.

 

That retail presence also adds value for promotional product distributors, whose clients can access custom socks backed by an established retail brand. Swanky Socks’ retail design team brings the same focus on quality, comfort and distinctive design to its bespoke collections.

 

The brand’s vision is simple: feet deserve more than ordinary socks. That belief guides everything Swanky Socks creates, from its retail collections and custom socks for distributor partners to the pairs donated through its community initiatives. Quality and comfort should be part of everyone’s journey.

One Sock. Every Step. Your Journey.

Explore the retail collection at swankysocks.com⁠ or discover custom socks and distributor opportunities at custom.swankysocks.com⁠