PRODUCT NEWS

Sow Easy Targets Event Waste with Plantable Seeded Paper Solutions

Victoria Cotter 1 min read July 2nd, 2026

Sow Easy is addressing the issue of event waste through its seeded paper range, promoted as part of the Summer of Sustainability campaign.

Sow Easy is addressing the issue of event waste through its seeded paper range, promoted as part of the Summer of Sustainability campaign.

Events are a major source of promotional product usage, but also generate significant waste through items such as lanyards, wristbands and printed materials.

Sow Easy’s plantable alternatives allow these products to be repurposed after use, offering a more sustainable approach to event merchandise.

The company believes this provides distributors with an opportunity to support clients in reducing environmental impact while maintaining effective brand visibility.

As sustainability becomes a greater priority for event organisers, Sow Easy expects demand for plantable alternatives to continue to grow.

Explore the full range: https://soweasy.com/plantable-seed-paper