Senator, the leading manufacturer of promotional writing instruments, has launched Dart Digital, a new Xtreme branding service on its entry-level Dart ballpen.

Melissa Chevin, Director of Marketing – UK, at Senator, said: “The launch of Dart Digital is in direct response to the huge demand for the Xtreme branding service we offer on our Super Hit and Super Soft range of pens.  We expect it to be a big seller at such a keen price point.”

The Dart Digital option offers precision branding of up to 1200 dpi imagery, with the branding in line with the pen’s distinct signature clip.  The Dart ballpen offers excellent value, being a budget pen without the quality compromise. It is available in a selection of colour trims including white, orange, red, blue and green and is fitted with an X20 black ink refill for superior writing performance.

Melissa Chevin continued: “In 2014 it will be more important than ever for brands to achieve stand out and differentiate themselves from the competition and our Dart Digital service enables them to do just that without breaking the bank.”

www.senatorglobal.com