Following a long period of focused R&D, Screenworks – one of the UK’s longest established garment screen print, embroidery and digital print service providers – is pleased to debut its latest product – a fully sublimated softshell jacket.

The Inspired division, Screenworks specialist team which focuses on bespoke products, will be in charge of customising the jacket. Using sublimation, corporate designs, artwork and striking photographic images can be printed directly across the fabric using heat, and with Pantone colour-matching the garment is spot on to match clients’ exact brand requirements.  Following printing, the jacket is then constructed and stitched together to create the final product.

The new jacket is gender neutral, responding to client demand and fashion industry trends. Made from high-quality fabric that delivers four-way stretch it’s extremely comfortable, and at Merchandise World the jacket was the most photographed product on display – a true buzz within the event! The details and finishes that can be added to the product really help in its customisation, making this a product that clients will return to again and again, as it shouts quality, design and individuality.

Reshma Rajendran, head of product development in the Screenworks Inspired team, said: “A microfleece lining, along with the shower resistant and windproof qualities in the jacket are ones that a customer would expect from an item they invest in, so it’s great to be bringing this product to market – supporting wearability. The jacket will be available from only 100 pieces as we at Screenworks are focused on ensuring MOQ’s are accessible and custom-made quality products are available for more clients.”

Matt Daines, Sales Director, said: “This jacket is yet another example of the Screenworks’ approach towards innovation, coupled with our drive to support our clients in every possible way.

“These types of jacket are becoming increasingly popular as we see a move away from fast fashion, towards items of quality and longevity. We’ll be increasing our production in the months to come and are in the final development stages of our Gilet version of the jacket – to be launched at the beginning of next year.”