Looking for creative campaigns incorporating promotional products.

They can have a supporting effect, take centre stage or just add that extra touch: promotional products are one of the factors that decide the success of a campaign. This is demonstrated year after year by the winners of the “PSI – Campaign of the Year”. For PSI 2014, the international network of the promotional products industry is once again looking for campaigns that integrated a promotional product into their marketing mix. “Highlighting the performance of promotional products is one of the PSI’s core concerns “, so PSI-Chef Michael Freter. “As a result, this award has special importance for us, showing as it does what a wonderful advertising medium these small and big products are.”

After the extremely diverse winners of the previous years, the jury is again looking forward this year to seeing products used in an innovative and creative manner. Starting now, promotional products distributors, suppliers as well as advertising agencies and clients who incorporated a promotional product in a campaign can apply. Applicants should note that the campaign presented must have been launched between the closing date of the PSI 2012 Show and 31 October 2013. 31.10.2013 is also the deadline for applications.

Nominees and winners will again be supported by various marketing activities and intensive press work on the part of PSI. All campaigns will be publicised in advance to a broad readership on the PSI website and in the PSI Journal. The award presentation ceremony will be held at PSI 2014. This guarantees a high degree of attention for the participants.

This year, the jury consists of representatives of the specialist magazines PSI Journal, TVP and dedica, Manfred Schl?sser, Stefan Roller-A?falg and Dr. Claus-J?rg Harnisch as well as Hans-Joachim Evers of the GWW, designer Lutz Gathmann, PSI Director Michael Freter and PSI Press Spokesman Dr. Mike Seidensticker.

Published on: January 1st, 1970