Date: 16th September to 20th September
Location: 52-53 Russell Square London WC1B 4HP, London
The aim of the week is to raise the profile and effectiveness of promotional products to the end-user, with one clear voice supported by the leading industry trade association.
Members will be provided with a designated logo and promotional pack, and will participate in a number of events during the week to engage with their clients and prospects, whilst the bpma will be running a series of adverts and features in various media titles to promote this exciting occasion.
This is the first time the industry has had such a focussed event and bpma chairman Viv Blumfield stated, “Our intention is to create a very powerful message to as wide an audience as possible during this week. The timing of the event in mid September is aimed at capturing the pre-Christmas season and planning ahead for the publishew trashear’ The bpma will be launching the event officially to the end-user community during the month of June, which coincides with the Marketing Week Live event at Olympia and the Institute of Promotional Marketing Awards night on the 18th June. It has been one of the bpma’s top priorities to demonstrate to buyers the benefits and value of using merchandise in marketing campaigns. Some of the bpma’s latest research will also form part of the packs to members”.
Published on: January 1st, 1970