PSI PROMOTION WORLD: A premiere with promise –
enthusiastic response to fresh, young ideas
Visitors to PSI PROMOTION WORLD 2014 showed a lot of interest in the fresh, young ideas on exhibit by up-and-coming suppliers, alongside more traditional but no less essential offerings such as paper wares, stationery and office supplies, confectionery items, household goods, textiles and travel accessories. Across all categories, the vast majority of the show’s exhibitors succeeded in impressing their customers and prospects with their latest products and designs.
About 100 companies exhibited at the inaugural PSI PROMOTION WORLD, which was staged alongside HANNOVER MESSE (the world’s leading showcase for industrial technology) as a joint effort on the part of PSI and Deutsche Messe. The new event grew out of the former PROMOTION WORLD, which last year attracted 79 exhibitors). The revamping of PROMOTION WORLD proved to be the right strategy, for the new event attracted a total of 10,200 visitors over its run of only three days, compared with 13,238 visitors over the entire five-day run of the previous event. This shows that attendance was hardly affected by the shorter run of the show – a very pleasing outcome for all concerned.
Hannover/Düsseldorf. Shahin Moghaddam is a happy man. He has designed and patented sunglasses for various brands and fan groups. Although the lenses bear the logo or emblem of the respective club, company or organization, the wearer can still see through them. In January at the PSI in Düsseldorf he showed his merchandise in the innovators’ zone. After that everything moved very quickly. The football club BVB Dortmund is now on his list of customers. Other clubs are joining the list in May. These include Hamburg SV, 1. FC Köln, Schalke 04, VfB Stuttgart and Borussia Mönchengladbach. At PSI PROMOTION WORLD in Hannover Shahin spoke to many potential customers, not least Volkswagen, the Radeberger Group and Sport Five – one of the biggest sports marketing agencies.
His experience, like the story of so many other exhibitors, has proved that the market responds well to fresh, new and original ideas in the field of advertising and promotional products. Stand-out examples include pyramid-shaped loudspeaker boxes with brand logos, individual blended teas in designer packaging or trendy spice labels. These products demonstrated just how original and appealing promotional items can be – and they were very well received by the many representatives from trade and industry attending PSI PROMOTION WORLD.
Top-selling promotional items
During PSI PROMOTION WORLD, the First Choice Award was presented for the second time. Tradeshow visitors were asked to vote for their 10 favourite promotional products from a total of 30 representing a wide range of categories. The winning products can be seen online at: www.psi-promotion-world.de
The next PSI PROMOTION WORLD will be held from 17 to 19 March 2015 in Hannover, Germany – this time alongside CeBIT (the world’s biggest IT tradeshow and conference event.
Published on: April 16th, 2014
