After 60 years in Düsseldorf, PSI is turning a new page in its history: from 2027 onwards, the leading European trade show for the promotional products industry will be held in Cologne. Organiser RX announced that the event will use the Koelnmesse site from 12 to 14 January 2027 – a strategically chosen move designed to bring fresh momentum for the show’s future.

Long-Term Planning Certainty

For decades, PSI has marked the start of the trade show calendar with an early date at the beginning of the year. At its new location in Cologne, the trade show can now offer the industry a long-term January slot that cleverly avoids the public holiday on 6 January, which is observed in many countries and key markets of the European promotional products sector. Additionally, utilising the northern halls at the Cologne exhibition centre presents an attractive new hall layout, creating ideal conditions for both exhibitors and visitors.

With the move to Cologne, PSI is clearly positioning itself with a focus on the future. The international significance that PSI achieved in Düsseldorf is to be further expanded at the new location. “We are convinced that this step will further enhance the relevance and reach of the trade show,” said PSI Director Petra Lassahn.

“This move is a clear commitment to the further development of PSI. We are excited about the new opportunities that the switch to Cologne will offer everyone involved,” explained Michael Köhler, Managing Director of RX Deutschland GmbH. “Our very special thanks go to Messe Düsseldorf for the decades-long, successful, and trustworthy partnership that has greatly contributed to PSI’s success. Düsseldorf remains an important part of PSI’s history – it was here that PSI’s current international relevance was established. Therefore, all other existing partnerships between RX and Messe Düsseldorf remain unaffected by this decision and will continue as before, built on a stable and proven foundation of mutual cooperation,” Köhler added.

The upcoming edition of PSI will take place from 7 to 9 January 2026 in Düsseldorf, with the first PSI at the new Cologne location scheduled from 12 to 14 January 2027.

Media Contact:

Miss Sasha Fleischner

PSI Press Office, RX Germany

Johannstraße 1, 40476 Düsseldorf, Germany

Tel: +44 1727 814422, Email: sasha.fleischner@rxglobal.com

About PSI

PSI is the leading European network for the promotional products industry, representing over 5,000 member companies. Closely tied to the PSI network is the industry’s key meeting point – the PSI Trade Show. Over the course of three days, more than 11,000 promotional product distributors, finishers, and agencies come together with manufacturers and importers to explore premium product highlights and numerous innovations in tactile advertising.

From 2025, the PSI Academy will provide fresh impetus for sustainable innovation, knowledge transfer, and international networking within the industry – across the fields of promotional products, incentives, and merchandising. For more information, please visit www.psi-messe.com.

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.