PSI 2014 from 8th to 10th January in Dusseldorf will be aiming to bring new and trendy products to take centre stage. Special areas featuring new products will be created with an attractive visual appearance. Further special areas in all other halls will be specifically dedicated to innovations in certain subject areas such as fashion. In some of the halls, this entails a change in floor planning.

To support this, PSI are running a media campaign called: “Style your Business” and “Time to Surprise”. One of the advertising images is a woman, another a pug dog, fitted out with all kinds of promotional products. The lanyard doubles as a garter, the torchlight as a necklace or the umbrella as a skirt. The images illustrate the large variety of products offered by the industry and emphasise on new concepts and new uses for products.  

The aim is to emphasise PSI’s character as a lifestyle trade show and to make it a colourful stage for product premieres. This will already be apparent in the entrance area which will have several surprises in store for visitors and immediately demonstrate what the promotional product industry has to offer to visitors. New products at the trade show and the new PSI promotional campaign are therefore two sides of the same coin.

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Published on: June 3rd, 2013