Marketers from around Peterborough took away a host of new ideas following a seminar organised by promotional merchandise firm Vibrant Colour earlier this month.
The free half-day ‘Celebration of Communication’, held at the Allia Future Business Centre in the city, covered topics like digital marketing strategy, promotional merchandise, and gender marketing, with more than 40 in attendance.
Marketing psychologist Katie Hart, of Rhetonic, covered the differences in marketing to different genders, ensuring messages are responded to positively by different audiences.
Dean Lynn, associate director of Datify, a digital marketing agency, went back to basics, ensuring delegates knew what to plan for in their marketing strategy.
Gordon Glenister, director general of the British Promotional Merchandise Association, shared ideas on making the most of promotional merchandise, alongside a comprehensive merchandise showcase.
Christopher Smith, director of Vibrant Colour Print and Promotional Merchandise, who has created the event, said:
“It was great to bring together marketers from across the city, and from post-event feedback, it seems like everyone took away at least one piece of new learning.
I was delighted to learn a couple of delegates have had conversations between themselves after the event developing plans, and I’ve already helped several businesses develop exciting and effective promotional merchandise making use of the ideas and inspiration they picked up from the event.”
Published on: November 21st, 2017