Fed up with all the B.S. and nonsense talk about promotional products and how you need them to promote your brand, Mo Yusuff decided to set the record straight by writing his book, Promo Power Supremacy and dispel the myth about promotional products.
“I’ll probably make other suppliers spit blood for saying this, but people in this industry who endorse the myth that you need to buy promotional products to create brand awareness are talking total B.S,” says Mo.
Aware of the fact that most promotional products fail miserably and seeing over the years customer after customer waste their money, he decided to do something about it. In his book, he shares everything he’s learnt (the hard way) over the last 29 years to help people realise the true power of promotional products when combined with creative and ground-breaking marketing campaigns.
Since it’s release, readers have come out to share rave reviews about the book and Mo’s tried, tested and proven strategies. Vicky Fraser commented, “This book is just the first step on that journey, and I wish he’d written it years ago.
Starting with the 7 Reasons Why Most Promotional Products Fail Miserably, and How to Fix That, the book is packed full of useful and practical stuff to help us avoid the pitfalls of promo marketing. And Chapter 2 is just brilliant: it’ll be a revelation to most business owners.
Mo’s also included a chapter about how he and other businesses have successfully used lumpy mail and promotional products to get real, tangible results. There are a bunch of good ideas in there for us to swipe and adapt.
He also goes in-depth regarding how to create and run a whole marketing system — including where the real profits lie, and how to dig them out.
If you run your own business, I strongly recommend you read this book. There’s no nonsense in there. No fads. No thinly disguised sales pitches.
It’s packed full of valuable, timeless, practical stuff you can put to work straightaway. And it’s a good read. Enjoy!”
About the Author
Mo Yusuff is a leading expert on promotional products and direct response marketing. His passion for high quality products and outstanding customer service has allowed his company, Club Row Creations to grow from strength to strength. Fed up with years of struggling to grow his company, he studied and worked hard at learning how to attract more business. This information he shares with you in his book. He’s a strong believer in the power of reciprocity and goes out of his way to advise and help people to improve and develop. He lives in London with his partner Nikki and loves travelling to the Philippines where he has a second home.
Read more at: http://www.promopowersupremacy.co.uk/
Published on: September 29th, 2016
