Perusa, the successful private equity firm, is to acquire Senator from the Merz Group. The plan is to allow for long term investment in the Senator organisation which, with its superb reputation for quality-made products and its unrivalled research and development centre in Germany, operates in 83 countries worldwide, and has eight regional subsidiaries.

Andrew Hill, CEO of the UK operation, Senator Pens Limited, commented: “It was somewhat inevitable that, with our strategic expansion plans in mind, we would need extra backing to take us forward. Merz have been extremely careful in their selection of a buyer, concentrating on who they feel have the resource and intrinsic capability to achieve our long-term aspirations. Enter Perusa, who fully comply with those criteria, ensuring the Senator brand will continue to have an exciting, development-driven, future.’

“Senator has an excellent reputation as a leading manufacturer of premium promotional products” remarked Dr Hanno Schmidt-Gotham, MD of Munich-based Persua GmbH, “Perusa Partners has very good experience of manufacturing companies in Germany, so we now look forward to working with Senator’s European teams to help strengthen the company’s core business and add to further success.”

“Senator will continue to be run by current management” added Andrew, “so as far as our wonderful customers are concerned, it’s “business as usual”.”