Having recognised the revolution in full colour digital print which allows photographic images to be produced quickly and cost-effectively, The Pen Warehouse has made a major investment in this new technology and has now produced the industry’s first full colour catalogue.

Pens Galore, The Full Colour Edition, showcases Europe’s largest range of full colour promotional writing instruments and accessories. As major web to print providers such as Vistaprint focus increasingly on full colour digitally printed promotional products, The Full Colour Edition aims to empower distributors to tap into this growing market and be ahead of the curve as demand grows.

The catalogue features over 80 full colour pens, pencils and erasers including new lines, such as the Albion Grip, which have been designed to take full advantage of the latest photographic quality digital printing technology.

The catalogue also introduces the revolutionary System Ballpen range which boasts a 360 degree full colour wrap along with an unrivalled price point and express service delivery. Mix and match options, which allow the grip and top to be mixed and matched in different colour combinations, add to the System Ballpens’ appeal.

The Full Colour Edition provides detailed product specifications including print area diagrams and a handy RRP reference guide. As the catalogue is void of branding, it is suitable for overprinting with distributor details. There are free copies of the catalogue available for every distributor and The Pen Warehouse is also offering a subsidised price for additional copies at 30p a unit and an overprinting service charged at 10p a copy. There is a minimum print charge of £25.00 and screens are charged at a discounted rate of £15.00.

Pens Galore, The Full Colour Edition, is the latest initiative developed by The Pen Warehouse to allow distributors to compete against internet web-to-print giants such as Moonpig and Vistaprint, which have increasingly expanded their offering to include promotional business gifts. It follows the recent launch of the www.no-minimum.co.uk bespoke website which provides distributors with a free, off-the-shelf, end-user friendly, Ecommerce tool to sell small order personalised products and gifts online.

For more information or to order copies contact The Pen Warehouse marketing team on 01252 400270.

 

Published on: September 11th, 2014