Global supplier of promotional merchandise Outstanding Branding have once again shown commitment to the cause with their support of #PPWeek, the BPMA’s annual Promotional Products Week.

PPWeek is designed to raise the profile of Promotional Merchandise outside the industry, and promote the power of giveaways as part of the marketing mix.
Firstly, Outstanding Branding launched their OBTV channel, which will be an ongoing medium to showcase news, reviews and trends within the Promotional Merchandise Industry.

“Getting the message across during #PPWeek that promotional merchandise works is something we are passionate about, and we were lucky to secure the support of Dorian Tranter (DT) for our first broadcast. DT is as passionate as we are about the promotional merchandise industry, and he did a fantastic job presenting some of Desktop Ideas’ top selling product range.”

With the video having received over 5000 views already, proving the appetite for education on promotional products, we can be sure to see further videos soon.

Additionally throughout the week, Outstanding Branding shared infographics and a video based on research provided by the BPMA, showing the success of promotional merchandise as an advertising medium.

Photographs of Ellie the Elephant, the BPMA’s Promotional Products Week mascot, were also taken in various locations across the capital, including Tower Bridge, Hays Galleria and a supermarket shelf, to name a few.

Finally, Clara the Cow hit the streets of London once again to draw attention to the PPWeek cause, handing out branded bags of chocolate eggs.

“Clara proves popular whenever she leaves the office and meets the public”, commented Sarah Penn, CEO of Outstanding Branding. “The fact she is handing out chocolate is I’m sure just the icing on the cake! I want to say a big thanks to our key partner supplier, Liquid Lens, for supplying the chocolates, we really appreciate the support of our suppliers to help us make sure #PPWeek is a great success.”

More information on Outstanding Branding’s promotional merchandise is available at, where details of the complete range of products and services offered can also be found.