A London based Promotional Merchandise company has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Andy Thorne, Sales & Marketing Director at Outstanding Branding, tweeted Theo about the business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has 1700 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Outstanding Branding’s message to his almost 500,000 followers and as a result, www.outstandingbranding.co.uk has seen daily unique visitors rise by 200 and the companies twitter account @outstandingb rise by 500 followers. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

Andy Thorne said, “Ive been tweeting Theo every Sunday for 5 years, to be finally chosen is a huge honour and ultimately increases our brand awareness. In a digital age, the reach of someone like Theo Paphitis is incredible. Outstanding Branding is 7 next month and this is a huge marketing boost which only cost me 140 characters. Our Head of Finance, Mo, will be over the moon.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website and Shop #SBS will also give a valuable profile to the winners chosen and I wish Outstanding Branding every success.”

#SBS Winners now also have access to the exclusive members’ selling platform www.shopsbs.co.uk where hundreds of winners are already selling thousands of products, from unique gifts and bespoke furniture to pet toys or jewellery. It is another opportunity for the #SBS winners to turn tweets into sales.

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.